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01
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Project Introduction

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Research & Concept

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process3
Project Completion

We’re a team of non-cynics who truly care for our work and for each other.

What is Facebook Marketing?

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.

 

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What is Instagram Marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.

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What is Local SEO?

Local SEO is a search engine optimization process that helps local businesses rank in local searches on Google and other search engines so that your business is seen by potential customers searching for a local business (e.g. “Dentist near me”, “Coffee shop Chicago”, or just searching for a service while having their location settings switched on. Sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

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What is SEO Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

 
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What is Google My Business Optimization?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information. 

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What is Local Citations?

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website.

Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business.

Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do.

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